Snow mountain landscape

From the Lab to the Landscape

GTA Outdoors wasn't founded by traditional salespeople; it was founded on a foundation of engineering and product design.

Shenglong started his journey during a PhD in Mechanical Engineering, launching a paddle board startup and scaling it into a respected water sports brand. But as the seasons changed, a gap in the Canadian market became obvious: there was a lack of high-quality, technically sound equipment available for independent winter retailers.

We didn't just want to distribute products; we wanted to curate brands that met a higher standard of engineering and performance.

Your Success is Our Strategy.

  • Margins That Make Sense

    We structure pricing to ensure independent shops operate profitably. We strictly monitor the marketplace to protect your margins from predatory discounting and gray-market competition.

  • We Help You Sell

    Leveraging our brand-building experience, we provide high-quality digital assets and social media kits. We equip you with the tools to showcase products and drive faster inventory turnover.

  • Responsive & Accountable

    We are accessible and ready to help. Our team takes full responsibility for your account, ensuring quick turnarounds on orders, warranties, and inquiries. No red tape, just solutions.

Our Promise to Retailers

We believe that Canadian shops deserve better access to world-class inventory. By combining logistical expertise with authentic passion for the outdoors, GTA Outdoors bridges the gap between worldwide innovation and the Canadian backcountry.

Our Brands